I just spent the last 21 days slowly reading the book "Becoming Steve Jobs." The book has glowing reviews from many. And Apple executives present and past think this is a better story than the other Steve Jobs book.
I worked at Apple from 1985-1992 so I didn't interact with Steve when he was there. These were the days of John Sculley. From an outsider I watched the rise of Pixar and even saw the Luxor Jr at Siggraph in 1986. Ed Catmull's book Creativity Inc gives insight into some things that Steve learned from Ed. And "Becoming Steve Jobs" tells the story of how Steve went from Apple to Next and Pixar and back to Apple and was transformed.
One of the best descriptions I found of the book is in the Source Notes at the end of the book. Beyond where most would stop reading.
“providing a deeper understanding of Steve Jobs’s ever-evolving arsenal of entrepreneurial skills and capabilities, and the deepening of his almost messianic drive to have an impact on his world. We want to show how it was fueled to an unusual degree by his unique gift for being an autodidact, and by genuine idealism as well as his occasionally scary obsessions, his rigid and austere yet consistently well-thought-out aesthetic standards, his often pompous sense of mission. All along, he held a genuine compassion for the anxieties and needs of ordinary people who want to find new tools to empower and improve themselves in a world that grows more complex, cacophonous, and confounding every day. So for us, this is an entirely new story.
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