Amazon launches in FireTV to connect to its cloud of content.

What is a bit ironic is looking at this list. Where is Sony and Microsoft who are in game console wars. FireTv has games.

20 years ago I was working on Microsoft’s set top box effort targeting cable providers and that is where i worked with Satya Nadella. The idea was right just a bit too early and the wrong device paradigm. Microsoft bought WebTV and wasn’t able to build on it.

Now Amazon, Apple, and Google are in a battle for the device connected to your TV.

I use Amazon Prime all the time and placed my order for a FireTV to give it a try. It is so small I may take it on a trip with me next week.