Amazon FireTV launches, competes with Apple and Google

Amazon launches in FireTV to connect to its cloud of content.

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What is a bit ironic is looking at this list.  Where is Sony and Microsoft who are in game console wars.  FireTv has games.

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20 years ago I was working on Microsoft’s set top box effort targeting cable providers and that is where i worked with Satya Nadella.  The idea was right just a bit too early and the wrong device paradigm.  Microsoft bought WebTV and wasn’t able to build on it.

Now Amazon, Apple, and Google are in a battle for the device connected to your TV.

I use Amazon Prime all the time and placed my order for a FireTV to give it a try.  It is so small I may take it on a trip with me next week.