Intel launches Intel Inside brand in Amazon Web Services with Marketing $$$s, bad news for ARM vendors

Intel Inside ®  is a recognized label on your laptop.  Now Intel has announced Intel Inside in a Cloud.  Amazon Web Sevices Cloud.

·        Amazon Web Services becomes first cloud service provider to use the “Intel Inside®” brand, letting its customers know that the services it provides utilize Intel technology.

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Why did Intel negotiate with Amazon to have Intel Inside brand in the Cloud?  It looks like there is co-marketing of Intel advertising to sell the use of compute on AWS on this site http://www.powerof60.com/en/.

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Intel advertising money showing up in a Cloud to market compute scenarios is something the ARM vendors are going to have a tough time competing against.