Cisco and IBM say Execs Want Green Data Centers

News.com has a post on  Cisco and IBM say "Execs want green data centers"

Cisco says.

"Energy costs rank right after labor costs for our customers who run large data centers," Nikhil Jayaram, Cisco's director of engineering in the mid-range router group, said while speaking on a panel about green IT.

"Cisco's now moved to a new era where we're really focusing on power. Before it was performance, performance, performance, and cost was the fourth (concern)," he said.

IBM says.

J. Antonio Carballo, a partner in IBM's venture capital group, said on the panel his investment focus is "all about energy efficiency," especially in data centers. His group teams with external investors and start-ups to focus on power and efficiency in the United States and China. He said that in China he's seeing power at the center of 100 percent of designs.

Unfortunately, this post doesn't say where the presentation was made, and there wasn't a whole lot new in the information other then these few quotes.

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Extremes of Desktops: Green vs. Gaming

WSJ has an article about the growth of Green Desktops.

Computer manufacturers, chip makers and software companies are developing "greener" products for environmentally conscious consumers. While some tech companies are developing more energy-efficient product lines, others are releasing software to make existing computers consume less. And electronics manufacturers are expanding ways to make new computers out of recycled materials, as well as encourage customers to recycle old machines. Consumers may pay a slight premium for some eco-friendly electronics, but many prices will be comparable with traditional offerings.

Several factors are pushing companies to be greener. Many want to stay ahead of environmental legislation and to garner favor with green investors, says Christopher Mines, an analyst with Forrester Research Inc. And with energy prices high, they trying to appeal to people like Ms. Conrad, who are looking for ways to chip away at expenses.

Forrester surveyed 5,000 U.S. adults and found that 12% are willing to pay extra for electronics that use less energy or are made by an environmentally friendly company. Companies think this number will grow, Mr. Mines says. "They are looking to polish up their image with consumers," he adds.

The exception to the Green movement is the gaming community as news.com points out with machines requiring their own circuits to keep from tripping breakers.

There is an ungreen revolution taking place in enthusiast game PC circles.

A 1,250-watt power supply--this one from Cooler Master--is the largest a game PC maker will install today.

A 1,250-watt power supply--this one from Cooler Master--is the largest a game PC maker will install today.

(Credit: Cooler Master)

The eye-opening graphics possible on today's game PCs come at a cost: light-dimming power consumption. The trend, rooted in the perennial quest for more speed, bucks the overall greening of the PC industry.

Green PC designs have become more than just practical; they're cool. Power-sipping Netbooks are in, as are small desktops like the Dell Studio Hybrid and Hewlett-Packard Pavilion Slimline.

This is not the case for high-end gaming PCs, where bigger is better.

It's an ominous trend, according to box makers. "If this trend does continue, then, yes, it will give us problems," said George Yang, an engineer at Los Angeles-based game rig maker IBuyPower. "A regular home user would have to have an electrician come in, get the outlet out, and plug in a higher breaker," Yang said. Today, some of the higher-end systems with big power supplies require a special wall power socket, according to Yang.

Other game rig makers are equally concerned. "I swore that I'd never break 1,000 (watts)," said Kelt Reeves, president of game PC maker Falcon Northwest. "Unfortunately, that's been the solution for the past several years. Bigger, bigger, bigger power supplies."

"A regular home user would have to have an electrician come in, get the outlet out, and plug in a higher breaker."

--George Yang, IBuyPower engineer

Reeves says that 1,200 watts is now essential for gaming systems based on multiple boards from Nvidia or AMD's ATI graphics unit. "With three GTX 280s or two of the R700 cards, we're recommending they go with a 1,200-watt power supply," Reeves said, referring to the newest graphics chips from Nvidia and ATI respectively.

Many of these gamers are unaware that 1.34 lbs of CO2 are generated per kW hour.  So their 4 hour gaming session could generate over 5 lbs of C02 on one of these high end 1,000 watt machines.

For reference, driving is still one of the worse carbon emitters with 20 lbs of C02 per gallon of gas.

Wouldn’t it be interesting as time goes on that the same way some countries tax cars with big engines, a government decides to tax high power consuming desktops.  What is the effect on society if a desktop over 300 watts was taxed?

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Death of DVD Sales in South Korea, Greener Solution – Movie Bits in the Cloud

GigaOm posts on the Death of DVD sales in South Korea as users download movies.

The Death of DVD Sales in Korea a Trailer for U.S. Coming Attraction?

Hollywood take note: Sony Pictures is the sixth (and final) major movie studio to pull up stakes in South Korea, where blazing fast, ubiquitous broadband has sucker-punched the market for DVD sales and rentals, NewTeeVee reports today.

But here’s the real zinger: In the face of ubiquitous broadband, DVDs won’t be replaced by other physical formats or even VOD services, but by the cloud. At the center of the Korean downloading craze are web-based storage solutions — so-called “webhard” services — originally popularized by LG. Today, there are dozens of vendors, with some offering up to 1 Terabyte of storage space for free. The services are monetized through priority access points that guarantee higher speeds. Rather than fighting the trend, Korean film studios are joining the cloud and starting a webhard-based movie download service by the end of the year.

What is the environmental impact of replacing DVD production, distribution with cloud storage?

The complete Death of DVD story is here.

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Green Rating for Colleges, 11 Get Perfect Score (99)

Just last week I blogged about Universities being Greener than Corporations. And, this week Princeton review has a press release on its new Green College Rating.

The Princeton Review developed the Green Rating in consultation with ecoAmerica, a non-profit environmental marketing agency.  The criteria for the rating (which ecoAmerica helped formulate along with the rating's data collection survey and methodology) cover three broad areas: whether the school’s students have a campus quality of life that is healthy and sustainable, how well the school is preparing its students for employment and citizenship in a world defined by environmental challenges, and the school's overall commitment to environmental issues.   The institutional survey for the rating included questions on energy use, recycling, food, buildings, transportation, academic offerings (availability of environmental studies degrees and courses) and action plans and goals concerning greenhouse gas emission reductions.

11 Colleges scored a perfect 99.

Harvard’s Green Program is interesting for creating a Green Loan Fund.

Harvard College (Cambridge, MA)

Harvard College

Harvard has the largest green campus organization in the world consisting of 24 full-time professional staff and 32 part-time student employees all working to assist the Harvard community in greening all areas of its campus.

Harvard has committed to a 30% reduction of greenhouse gas emissions (below 2006 levels) by 2016.

It has established a $12 million revolving green campus loan fund to provide interest free loans to anyone at Harvard that has a green campus project with a payback of 10 years or less.
Since it’s inception in 2001, over $12 million has been lent out to fund 180 projects (lighting, HVAC, heating, cooling and ventilation, behavioral change, insulation, onsite renewable energy etc.).

Atlanta, GA has two colleges

Emory University (Atlanta, GA)

Emory University

As part of Emory's Strategic Plan and its commitment to positive transformation in the world, sustainability was identified as a top priority of the university. Emory's vision is to develop a model for healthy living on campus that can translate to communities around the globe.

Sustainability initiatives at Emory include: building "green" with all new buildings constructed to LEED standards (with an emphasis on energy and water conservation), integrating sustainability into the curriculum (including the longest-running faculty development programs in sustainability in the country), promoting alternative transportation with a shuttle fleet that is 100% alternatively fueled; recycling Emory's waste stream (65% by 2015), and providing local and sustainably-grown food.

Georgia Institute of Technology (Atlanta, GA)

Georgia Tech

Located in the heart of Atlanta, the Georgia Institute of Technology is leading the charge in the green policy, practice, and academic arena as evidenced by:
• 21 endowed chairs and 23 research centers that include significant sustainability components
• A goal that every student takes at least one of more than the 100 courses with a sustainability emphasis
• Institutional environmental sustainability programs that embrace green cleaning, solid waste recycling, drought-tolerant vegetation, and storm water capture and reuse
• A Sustainable Food Project encouraging environmentally responsible dining habits and the implementation of a “green” portal providing a central resource to inform, showcase, promote green behaviors, activities, initiatives and events within the Georgia Tech community.

If you are selling Green Data Center solutions you may want to consider partnering with one of these colleges.

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