ARM Server Momentum Continues

Marvell and ARM are talking about ARM servers more.

Tuesday November 16, 2010

Intel vs. ARM: The Real Battle

How do the ARM architecture and the x86 architecture promoted by Intel and AMD really compete? During the ARM Technology Conference keynotes last week, ARM and Marvell in particular talked about producing ARM-based chips that make sense competing in servers. And in Intel's pronouncements in the past couple of years, including at the Intel Developer Forum a few weeks back, the company has talked a lot about targeting mobile phones. 

All of that might be true in the long run, but in the next few years, I expect the servermarket will remain dominated by x86 systems and mobile phones by ARM-based processors. Instead, I think the real competition is likely to be in tablet computers--and even there, the two architectures will be competing from very different points of view.

ZT Systems has a press release on their new ARM-Based Server.

ZT Systems Announces ARM-based Server Solution for Breakthrough
Energy Efficiency and Density in Hyperscale Data Centers

Secaucus, NJ – November 18, 2010 – ZT Systems today announced the R1801e 1U Server powered by up to 16 ARM® Cortex™-A9 processor cores. Fully populated with eight server modules, eight SSDs, dual integrated Gigabit Ethernet switches and IPMI server management, this server has a system maximum power draw of less than 80 Watts. Designed primarily as a software and build development system, this groundbreaking, scalable solution highlights the tremendous potential power savings achievable with an ARM-powered® server.

The R1801e features STMicroelectronics’ SPEAr 1310 microprocessor with dual ARM Cortex™-A9 processor cores, plus 1Gbps Ethernet, DDR3 ECC memory and SATA. ZT partnered with PHYTEC America to integrate the SPEAr 1310 onto a server “System-on-Module” (SOM). Each SOM integrates the processor, 1 GB of DDR3 ECC DRAM, 1 GB of NAND Flash, Ethernet PHY, and UART, yielding a scalable architecture with up to eight discrete servers in each enclosure. Two embedded switches connect the server modules together and provide uplinks over standard Ethernet, with system management for each SOM provided via industry standard IPMI.

The press release and other news positions this release as a data center server, but with SSD the cost would seem high on performance per $ view.  There is ECC memory that you expect in a server.

Where would you want a low power SSD base server that is at a higher price point than other ATOM based servers and Via Nano servers like Dell’s XS11-VX8?

What is a possibility for arm servers is military scenarios like naval, air, or army where rugged low power computers are a requirement. 

A large majority of professionals today require fast, reliable computing platforms–be they desktop, laptop, or handheld computers, servers, or similar devices–to get the job done. In the military, however, a soldier’s computer can mean the difference between mission success and failure, and even life and death. A great deal is at stake, and so military leaders make a point to buy the optimal computers for each aerospace and defense application.

“Warfighters have mission-critical requirements and they deserve rugged mobile computers that they can rely on,” says Bill Guyan, vice president of programs & strategy for DRS Tactical Systems Inc. in Melbourne, Fla. “That means ultra-rugged systems that are designed from the start to meet the most demanding operational conditions.

Think of what you want to do if you are running on batteries far from an electric outlet.

A system’s ruggedness and reliability may top the list of requirements for mission-critical computers, but they are followed closely by size, weight, power, and cost (SWaP-C).

SWaP-C has always played an important role in soldier systems, Guyan explains. “Soldiers already carry heavy loads and they have limited space for carrying large systems or many sets of replacement batteries. Soldier systems also have the potential for fielding in high numbers, so small unit cost differences can matter a great deal.”

Servers are being used more as compute power in military scenarios.

“We are working on mobile applications where rugged servers are replacing rugged laptops,” Ghylin mentions. “Laptops are great when you need to pick up a computer and go, but if the computers are fixed-mounted, a rugged rackmount server is much more appropriate. In a similar amount of rack space as a rugged laptop, a user can install a 1U RS112 server and have access to 8-16 CPU cores at 2.53 GHz, 48 gigabytes of RAM (random access memory), 4 terabytes of storage, and a PCI-Express expansion slot or a high-end graphics card for manipulating digital maps. This is 5 to 10 times the capability that a rugged laptop can provide, but it comes in at a similar price point and similar size profile when rack-mounted.

A further benefit of using a rugged server, Ghylin continues, is that it can be virtualized to replace up to 16 clients. “This means that one server can replace up to 16 laptops through the use of virtualization software. This approach not only saves cost, but more importantly for mobile applications, saves substantial size, weight, and complexity.

ARM Servers are getting more and more visibility.

Read more

$48,000,000 bet on ARM Server Start-up, Smooth-Stone funded

I've been blogging about the concept of a Little Green Server for the data center, and posted in Oct 2009 about Smooth-Stone.  Luckily thanks to some data center insiders I met the Smooth-Stone executive team and had the pleasure of being on a plane flight from SJC to SEA with CEO Barry Evans and posted again in Apr 2010.

After months and months of work the Smooth-Stone team announced their VC funding of $48,000,000 and now I can write a blog entry that Smooth Stone is funded.

Smooth-Stone Secures $48 Million to Complete Development of Semiconductors for Servers, Data Centers

Unique Syndicate of Chip Industry Leaders and Venture Capital Firms Back Smooth-Stone, Help Company Take Data Center Performance to New Heights with Cell Phone-like Power Consumption

Austin, TX, August 16, 2010 – Smooth-Stone today announced it is raising $48 million from a unique syndicate of investors comprising industry leading venture capital firms and semiconductor innovators. The capital will be applied directly to the final development and market delivery of high performance, low power chips that will change the server market and the makeup of data centers. Smooth-Stone funding partners include ARM, Advanced Technology Investment Company (ATIC), Battery Ventures, Flybridge Capital Partners, Highland Capital Partners and Texas Instruments Inc.

“This kind of investment, the amount, and the strength of this syndicate is a strong endorsement
for the innovation we are bringing to market,” said Smooth-Stone CEO Barry Evans. “We look
forward to taking advantage of the insights and know-how of these industry-leading investors.”

Others talk about Power as an issue for servers and Smooth-Stone will attempt to be disruptive.

“This kind of investment, the amount, and the strength of this syndicate is a strong endorsement
for the innovation we are bringing to market,” said Smooth-Stone CEO Barry Evans. “We look
forward to taking advantage of the insights and know-how of these industry-leading investors.”

Power consumption matters more than ever. Smooth-Stone will bring the low-power virtues of mobile phone technology to servers and data centers. Its semiconductors and software will provide a solution for companies where energy consumption by servers has become a constraining and expensive issue by increasing the density of computer resources while significantly conserving energy, cooling and space in the data center. Smooth-Stone customers will have new, unseen options as they plan their future server deployments.

“Our goal is to completely remove power consumption as an issue for the data center. Imagine
that change for companies with a large presence on the Internet,” added Evans. “They all deal
with the reality that as the mass of information grows daily, so does their power consumption.
Every day these companies are thinking about managing their data center sprawl. We want to
make sure that space and power are not constraining their potential.”

“The necessity of finding more energy efficient server solutions for data centers has created an
enormous and truly revolutionary opportunity for the industry,” said Battery Ventures General
Partner, Ken Lawler. “As a firm, we recognized from the beginning that Smooth-Stone had the
innovative technology, the customer value proposition and the engineering and management
capability to disrupt the web server landscape. Working with management, we’ve put together
a unique investment structure and syndicate of both strategic and traditional venture capital
investors that gives the company what it needs to succeed in this highly competitive market.
Smooth-Stone has a very bright future and we’re thrilled to be part of this investment.”

The Little Green Server is now funded and has market attention.

ARM backs server chip start-up

ZDNet UK - David Meyer - ‎52 minutes ago‎

A US start-up chipmaker called Smooth-Stone has raised tens of millions of dollars to develop and sell ...

ARM server chip startup gets big backers

Register - Timothy Prickett Morgan - ‎1 hour ago‎

There are a number of ways to create a power-efficient server chip for hyperscale applications like ...

Smooth-Stone Secures $48 Million to Complete Development of Semiconductors for ...

MarketWatch (press release) - ‎4 hours ago‎

AUSTIN, Texas, Aug 16, 2010 (BUSINESS WIRE) -- Smooth-Stone today announced it is raising $48 million from a unique syndicate of investors comprising ...

Chip startup seeks to lower electric bills in data centers

Computerworld - Dan Nystedt - ‎4 hours ago‎

IDG News Service - A new startup funded by major chip makers and investment firms is taking aim at electricity bills, the biggest cost in ...

Investors help Smooth-Stone chip away at Intel

San Francisco Chronicle - Ashlee Vance - ‎9 hours ago‎

A group of investors, including companies from the United States, Europe and the United Arab Emirates, has formed in a bid to disrupt one of Santa Clara ...

Green chip start-up gets $48 million in funding

CNET - Brooke Crothers - ‎10 hours ago‎

Silicon start-up Smooth-Stone has received $48 million from a syndicate of investors including ARM, Texas Instruments, and Highland ...

Unusual Chip Start-Up Raises $48 Million From Investors

Wall Street Journal - Don Clark - ‎15 hours ago‎

AUSTIN, Texas—Smooth-Stone, a start-up with an unusual plan to target the market for chips used in server systems, said it had raised $48 ...

Smooth Stone to Take ARM Energy Savings to Data Centers

Greentech Media (blog) - ‎19 minutes ago‎

Can a start-up begin to edge out Intel in servers? Historically, it won't be easy. Smooth-Stone, which came out of stealth mode for $48 million dollars from ...

US start-up seeks investors for mobile phone chip for server and data centers

DatacenterDynamics - ‎31 minutes ago‎

US start-up Smooth-Stone said it wants to hit up venture capital firms and semiconductor innovators for $48 million for the final development and market ...

Smooth-Stone Gets $48 Million Funding for ARM Server Chips

Softpedia - Sebastian Pop - ‎56 minutes ago‎

Though ARM chips have mostly stuck to mobile handsets and small electronics so far, it seems like they might soon make it into none other than the server ...

Smooth-Stone Gets $48M For Low-Power Data Centers

Texas Tech Pulse (blog) - ‎1 hour ago‎

Austin-based Smooth-Stone, a developer of semiconductors targeted at the data center and server market, announced today that it has raised $48M in a funding ...

Intel rival Smooth-Stone raises $48M

Bizjournals.com - ‎1 hour ago‎

Smooth-Stone Inc. said on Monday it has received a $48 million Series A round of funding. Austin, Texas-based Smooth-Stone, a developer low-power server ...

Intel's Biggest Rival: ARM Chips in Servers and Smartphones

Fast Company - Kit Eaton - ‎1 hour ago‎

Forget Intel versus AMD--that was a chip-maker battle of yesteryear, played out inside your desktop PC. Now the real CPU war is happening ...

Smooth-Stone, an Austin Technology Incubator Company, Lands $48 Million ...

PR Web (press release) - ‎2 hours ago‎

The Austin Technology Incubator (ATI), a not-for-profit arm of The University of Texas at Austin, congratulates member company Smooth-Stone on its $48 ...

Smooth-Stone ARM server chips get $48m funding to take on Intel

SlashGear (blog) - ‎2 hours ago‎

By Satsuki Then on Monday, Aug 16th 2010 No Comments While ARM processors are generally to be found in ultraportable devices like smartphones, a significant ...

Intel's Franchises Might Be Disrupted by a Group of Investors

LB News - Jamie Harris - ‎2 hours ago‎

The Santa Clara chipmaker, Intel's franchises might be disrupted by a group of investors from different parts of the world. This group of investors actually ...

Mass. VC firms lead $48M data center funding

Mass High Tech - Galen Moore - ‎2 hours ago‎

Three Massachusetts venture capital firms have syndicated to co-lead a $48 million equity investment in Smooth-Stone Inc., a young, Austin, ...

Chip Makers, Investors Gang Up On Intel, Invest $48M In CPU Startup

ChannelWeb - Joseph F. Kovar - ‎3 hours ago‎

A group of chip manufacturers and investors are investing a total of $48 million in chip startup ...

Smooth-Stone wants to beat up Intel in the server chip market

Tech Eye - Andrea Petrou - ‎6 hours ago‎

A chip startup hopes to dent Intel's market share in servers by recruiting investors to help it build ARM based chips. Companies from America, Europe and ...

ARM and partners invest in server chip start-up

HEXUS - Scott Bicheno - ‎7 hours ago‎

Smooth-Stone is a start-up founded in January 2008 with lofty ambitions: to take on Intel where it's strongest - servers. Intel pretty much owns this market ...

Tiny ARM-backed Firm Aims To Beat Intel In Servers

ITProPortal - Desire Athow - ‎7 hours ago‎

A little known company, Smooth-stone, is looking to outclass semiconductor giant in the server market by introducing ARM-based microprocessors that can ...

Smooth-Stone to put ARM CPUs into servers

ElectronicsWeekly.com - David Manners - ‎8 hours ago‎

ATIC, the Abu Dhabi investment company backing Globalfoundries, has got together with Texas Instruments, ARM and venture capitalists Highland Capital ...

Another microchip investment from Abu Dhabi

National (blog) - Tom Gara - ‎8 hours ago‎

Can Samson slay Goliath? Taking its cue from the biblical tale of the underdog defeating the giant with a sling of a well-aimed rock, Smooth-Stone, ...

ARM, ATIC, TI invest $48M in server chip startup

EETimes.com - Mark LaPedus - ‎9 hours ago‎

SAN JOSE, Calif. – Startup Smooth-Stone Inc. has raised $48 million from a syndicate of investors, including ARM, Advanced Technology Investment Co. ...

Chip startup Smooth-Stone raises $48M in backing

Austin American-Statesman - James Brosher - ‎11 hours ago‎

Smooth-Stone CEO Barry Evans was involved in Intel's development of the low-power Xscale family of processors — the same Intel that looms as one of ...

An atom bomb aimed at Intel: Smooth-Stone raises $48M for low-power ARM server ...

VentureBeat - Dean Takahashi - ‎13 hours ago‎

Hoping to outdo Intel in the server chip market, Smooth-Stone has raised $48 million to complete development of its ARM-based server chips which consume ...

Smooth-Stone Gets $48M for ARM Servers

GigaOm (blog) - Stacey Higginbotham - ‎15 hours ago‎

Smooth-Stone, an Austin, Texas-based company building servers using the chips found inside cell ...

Read more

Nvidia says its strategy is ARM

With the success of iPhone and Android as a smartphone platform the developer focus has shifted to ARM vs. x86.  Many will scoff at the ARM processor for not being able to do the work in the data center, but when you look at price performance and power performance the ARM chip is competitive.

CNET has an interview with NVidia's CEO, Jen-Hsun Huang.

I also asked Huang about the company's strategy for central processing units, or CPUs, used in smartphones and tablets. Nvidia has been supplying its first-generation Tegra chip to portable music device makers such Microsoft, which used Tegra in the Zune HD. The second-generation Tegra 2 is targeted at smartphones and tablets but has yet to make an appearance in a product from a first-tier device maker. All Tegra chips are based on a design from United Kingdom-based ARM.

"Our CPU strategy is ARM," Huang said, referring to the fact that Nvidia was, unit last year, only a supplier of GPUs. "ARM is the fastest growing processor architecture in the world today. ARM supports (Google's) Android best. And Android is the fastest growing OS in the world today," Huang said.

Huang said that its dual-core Tegra 2 chips currently come in two flavors, the AP20 for smartphones and the T20 for tablets. "And both of them are being designed into products," Huang said.

Smooth-Stone is preparing a product line for data center performance with cell phone power.

Long time ago, x86 processors were laughed at as incapable to run data center IT.  It was a world of mainframes and minis.  Dominated by IBM, Digital, and others.  Where are those companies now in the server business?  Meanwhile Intel was selling tons of x86 processors in desktops and with Microsoft's help, Intel's x86 made inroads into servers.

Why can't ARM processors move from smartphones to the server businesss as well?  HP, Dell, IBM, and the dominant server vendors will help to fuel the anti-ARM server.  Meanwhile the ARM processors growth is fueled by smartphones.

There are technical issues like ARMs not being 64 bit, but people have figured out how to get around this issue.  Note: some supercomputers have  32 bit low power processors to keep their power footprint lower.

Is the future green data center going to have ARM servers?

How can it not?

Read more

ARM Servers in Data Centers is inevitable

I've been discussing ARM servers in data centers for a while and now it is becoming common in media to ask when will ARM have servers in the data center.  GigaOm is one of those keeping up the momentum.

For ARM, It’s Server Side Up

By Om Malik Jul. 29, 2010, 6:00pm PDT 4 Comments

0

Ian Drew, executive vice president of marketing at ARM Holdings, a Cambridge, U.K.-based company that makes semiconductors powering a majority of the smartphones, tablets, 70 percent of world’s hard drives and half the world’s printers, is on a whirlwind tour of Silicon Valley. And what everyone (including me) wants to talk to him about is servers, or rather low-power server chips that can power the data centers of tomorrow.

It's not just media, but customers are interested in low power servers.

And what Drew and his cohorts are seeing is a radical revolution in the data centers. “While the x86 world focused on pure megahertz, we have focused on the megahertz per milliwatt,” Drew said during our conversation earlier today. “We focus on quarter-to-half milliwatts as a key metric.” Most of the new devices such as the iPhones don’t have heat sinks in them, he joked.

I think about 2 years ago I was talking to ARM about why they should go into the server business for data centers.  Now they are comfortable making their own pitch on why.

“If you look at our heritage (of low power chips) it makes perfect sense for us to be looking at the servers and the data centers,” said Drew. With “cooling” making up nearly half the capital expenditure and almost two-thirds of the operation expenses, Drew said power is going to be a bigger part of the conversation.

“Everyone is using the Web and the Web is more demanding today which means all of the stuff is going to run through data centers,” he noted. “Two things are very clear: there is going to be a lot of data and need for less power.” By getting the world to buy more edge devices (iPhones, iPads etc.), ARM is at the same boosting demand for back-end computing infrastructure. Now by diversifying into the data center server business, it can make more money selling its low-power chip technology to server makers. In other words, ARM wins on both sides of the trade.

and GigaOm is even watching Microsoft to look at ARM for data centers.

We also reported on a Microsoft job listing that sought a software development engineer with experience running ARM in the data center for the company’s eXtreme Computing group. For the last couple of decades, Intel’s x86 chips have gained dominance in the data center, but as power considerations begin to outweigh the benefits of a cheap, general purpose processor, other chip makers have started to smell blood. Nvidia is pushing its graphics processors for some types of applications, while Texas Instruments is researching the use of DSPs inside servers.

but, as ARM cautions, don't expect product soon.  This is a long term game for ARM, 2 years or more before we see servers in mass.

But don’t expect this to happen overnight, Drew cautioned. “We are going to see some pilots over next year, but this is a long term initiative.” He believes that this long, continuous transition to lower-power server chips is going to take between three to five years. When I asked Drew what are those pilots, he declined to comment. From our reporting, we can easily tell you Microsoft, Smooth Stone and Marvell are experimenting with ARM-based server processors.

Read more

Intel Anthropologists Validates SeaMicro approach, multiple low power cores

ars technica has an interview with Intel CTO and discussed the role of anthropologists at Intel.

How Moore's Law drove Intel into the arms of anthropologists

By Jon Stokes | Last updated a day ago

MOUNTAIN VIEW — Intel CTO Justin Rattner took the stage at Intel's annual Research Day to host what was something of a launch party for Intel's new Interaction and Experience Research Lab—essentially a place to put all of the anthropologists and ethnographers that the company has been hiring over the past decade, and also a very high-profile validation of the value that the chipmaker places on the work of these folks.

The author wanted to dig into the impact of SeaMicro

Rattner also took up the topic of Atom vs. Xeon for cloud computing in a later Q&A session, and his response to my question of what he thought about SeaMicro's 512-Atom server might surprise you.

and here is what he uncovered.

"There's a growing body of evidence that suggests that for these massive datacenters there's a different optimum—a different set of tradeoffs—between performance and energy," he explained.

...

Rattner went on to say that the research backs up the idea that large clusters of fairly weak processors can be "dramatically more efficient" on certain types of cloud workloads than traditional enterprise servers (of the kind that Intel currently sells hardware for), which is why the company is eager to get to market with either SCCC or something like it.

Read more