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Pepsi Max has a new video with Jeff Gordon pretending to test drive a car.
Pepsi gets 7 mil hits in 2 days.
Seems like the idea is viral.
Wouldn't it be cool if a Google, Microsoft, or Amazon could pull off a data center stunt like this. Some unsuspecting hoster saying they have power and cooling capacity. We're looking for 500kW of data center space. Next thing you know a semi pulls up with thousands of servers ready deploy the cloud.
A couple of fun Pepsi videos are Kyrie Irving.
At CapRate's NYC event there was the typical data center vendor with swag.
A slang term used to describe free stuff and giveaways offered by vendors at trade shows to encourage attendees to visit their booth. Swag is usually company-branded merchandise and is given away as a form of advertising.
Did you grab the #1 that promotes entering your name in a drawing for a Bose Bluetooth speaker or a noise cancellation headphone from your energy management partner.
Can you imagine the marketing person? I am looking for a big wide one so I can use it for a marketing promotion.
I tried Windows 8 and went back to Windows 7. I am an old OS guy, working on Mac OS (system 6 and 7), then Win3.1, Win95, WinNT, Windows 2000, Windows XP, and NOT Windows Vista. There may be some who like Windows 8, but the press is not amongst the fans.
When you run a Google News Search on "Windows 8," the top results are these news articles.
Windows 8 interface called 'disappointing' by usability expert
“Windows 8 on mobile devices and tablets is akin to Dr. Jekyll: a tortured ... “On a regular PC,Windows 8 is Mr. Hyde: a monster that terrorizes ...A Rosier Year Ahead for Windows 8? Yeah, RightPC Magazine-2 hours agoIs Windows 8 off to a weaker start than Windows 7?NBCNews.com-3 hours agoWindows 8 PC orders weak, says analystIn-Depth-Computerworld-8 hours ago
Not necessarily stellar news for the Windows 8 team.
What comes to mind watching Windows 8 is the effort by Coca-Cola to introduce New Coke. Coca-Cola had plenty of market research to support the release of New Coke and its better faste. Does Windows 8 taste better than Windows 7,Vista, XP, or Mac OS X?
Market research
One of Coke's ads to promote the flavor change.Coca-Cola's most senior executives commissioned a secret effort named "Project Kansas" — headed by marketing vice president Sergio Zyman and Brian Dyson, president of Coca-Cola USA – to test and perfect the new flavor for Coke itself. It took its name from a famous photo of that state's renowned journalist William Allen White drinking a Coke that had been used extensively in its advertising and hung on several executives' walls.[4] The company's marketing department again went out into the field, this time armed with samples of the possible new drink for taste tests, surveys, and focus groups.
The results of the taste tests were strong – the sweeter mixture overwhelmingly beat both regular Coke and Pepsi. Then tasters were asked if they would buy and drink it if it were Coca-Cola. Most said yes, they would, although it would take some getting used to. A small minority, about 10–12%, felt angry and alienated at the very thought, saying that they might stop drinking Coke altogether. Their presence in focus groups tended to skew results in a more negative direction as they exerted indirect peer pressure on other participants.[5]
The surveys, which were given more significance by standard marketing procedures of the era, were less negative and were key in convincing management to move forward with a change in the formula for 1985, to coincide with the drink's centenary. But the focus groups had provided a clue as to how the change would play out in a public context, a data point that the company downplayed but which was to prove important later.[6]
Microsoft had to have volumes of market data to support Windows 8 as better than Windows 7, Mac OS X, and older versions of Windows.
Coca-Cola changed back to original Coke less than 3 months after release.
Reversal
Coca-Cola executives announced the return of the original formula on July 10, less than three months after New Coke's introduction. ABC News' Peter Jennings interrupted General Hospital to share the news with viewers. On the floor of the U.S. Senate, David Pryor called the reintroduction "a meaningful moment in U.S. history".[37] The company hotline received 31,600 calls in the two days after the announcement.[13]
The new product continued to be sold and retained the name Coca-Cola (until 1992, when it was officially renamed Coca-Cola II), so the old product was named Coca-Cola Classic, also called Coke Classic, later justCoke and for a short period of time it was referred to by the public as Old Coke. Many who tasted the reintroduced formula were not convinced that the first batches really were the same formula that had supposedly been retired that spring. This was true for some regions because Coca-Cola Classic differed from the original formula in that all bottlers who hadn't already done so were using high fructose corn syrup instead of cane sugar to sweeten the drink.[41]
Coca-Cola surpassed its rival Pepsi in market share.
Aftermath
By the end of the year, Coke Classic was substantially outselling both New Coke and Pepsi. Six months after the rollout, Coke's sales had increased at more than twice the rate of Pepsi's.[42]
New Coke's sales dwindled to a three percent share of the market, although it was doing quite well in Los Angeles and some other key markets.[42] Later research, however, suggested that it was not the reintroduction of Classic Coke, but instead the less-heralded rollout of Cherry Coke, that can be credited with the company's success that year.[43]
OK, this is too easy to just keep on writing about Google's data center images. I think the release of the photos is better than a conference event. Well, not all, but many.
One funny post is the top 10 easter eggs.
10 Easter eggs from inside a Google data center
The one I missed is this picture of the Google super secret PUE plan. The author doesn't get it that the sub 1.0 PUE would be a good goal, not a bad one.
When you’re a big tech company, it’s never a good idea to let your secret plans leak out. In this case however, they might just want to rethink the plan entirely.
Jim Glanz is becoming infamous in the data center industry with his two posts on
THE CLOUD FACTORIES
Power, Pollution and the Internet
&
Data Barns in a Farm Town, Gobbling Power and Flexing Muscle
I was talking to one of the smart data center guys, and we joked that the series will continue and maybe the possible conclusion is the NYTimes showing us all how they can be different than the rest in how they host the NYTimes in a data center. How? Here are 10 steps that would follow Jim Glanz's suggestions.
1) The NYTimes commits to run its server at 50% utilization or more. Comatose servers are decommissioned Consolidating all their IT resources into a 200kW space or less.
2) The NYTimes eliminates the pollution from diesel generators and environmental impact of UPS battery back-up by connecting straight to the Utility.
3) This constant predictable load of 200kW causes no problem for the Public Utility Department, so all is happy. We all know the PUD like nice steady loads.
4) Peak traffic usages that push beyond server capacity are redirected to those power hungry polluting news organizations - CNN, Foxnews, NBC, ABC, Huffington Post you will be the polluters of the world not the NYTimes.
5) Power hungry hard drives will be replaced with tape drives. As long as the NYTimes can stream content faster than people can read it is OK.
6) Images will be phased out for words to reduce information required to deliver news. Embedded links will point to Instagram and Google Images.
7) Redundancy is wasteful and polluting. Single point of failures are standard practice.
8) When the power goes off, we'll turn off too.
9) The NYTimes will make the ultimate commitment to a zero carbon impact commitment by going out of business.
10) Data Centers are causing the destruction of the USA, polluting the air we breath. There are so few people employed by the data center industry, send the data centers outside the USA. Decomission those server farms and let's go back to an agricultural society where methane is the pollution.
The secret plan for word domination.
11) in this new (retro) agrarian society, we will be the only ones to know how make ink from berries and hand press our newsprints (as we will have bought up all ancient printing presses with the money we save). Then, and only then, we will truly fulfill our mission of "all the news that is fit to print"
