OSIsoft expands Sustainability program, hires EPA ENERGYSTAR's Andrew Fanara

There have been some interesting changes in the data center industry as executives move to Microsoft, eBay, and Apple.  OSIsoft bagged the latest knowledge transfer, getting EPA ENERGYSTAR's Andrew Fanara to join their company.

OSIsoft® delivers the PI System®, the world’s leading highly scalable and secure infrastructure for the management of real-time data and events, and for connecting people with the right information, at the right time, to analyze, collaborate, and act. With more than 14,000 installations across oil & gas, power & utility, pharmaceuticals, data center, chemical, pulp & paper, metals & mining, and other process industries, the OSIsoft PI System® is the flexible foundation for establishing a culture of continuous improvement at the plant, across the enterprise, and throughout the value chain. Leveraging the PI System, companies improve asset performance, increase energy efficiency, mitigate risk, centralize knowledge, and optimize production to drive profitability and remain competitive.

To green the data center there are a few people who I try to have regular conversations with and one of them is Andrew Fanara.  While skiing a month ago, Andrew let me know he was thinking of leaving the EPA to join the private sector, and was talking to a variety of companies that were interested in leveraging his experience in the data center industry. 

image

We discussed many different types of companies that could use Andrew's skills and provide a good environment to work on developing new methods  For example, a place where he could be more innovative and react faster to market and technology changes.  #1 suggestion is to work at place that allows him to leverage his existing business network and make it stronger, and more influential.

One of the companies he was talking to was OSIsoft.  I've known the OSIsoft executives about 5 years.  And, have had the pleasure of going to the last four OSIsoft user conferences which is where I met Mike Manos.  Even though Mike and I overlapped at Microsoft, we didn't connect until OSIsoft had an executive summit to discuss the energy industry.

I think highly of the OSIsoft capabilities, but to give Andrew another perspective, I called in a favor and had him talk to a Microsoft executive who could compare OSIsoft's capabilities as a technology partner vs. others. The Microsoft executive confirmed that OSIsoft is one of the top software vendors in the energy industry and are leaders in energy efficiency enabling better use of natural resources.

Many data center insiders are sad to see Andrew leave the EPA, but I see this as a great step in knowledge sharing.  There will be new people who will take over Andrew's responsibilities and energy efficient data centers will continue with future specifications for storage and data center buildings.  Andrew will take what he has learned at the EPA, and apply it to private industry.

At OSIsoft his new job will entail working on sustainability (green) programs through OSIsoft's global customer base which is currently at 14,000 installations, enabling Andrew to get his "hands dirty" with in depth projects.

More than 14,000 customer installations
  • 65% of Global 500 process and manufacturing companies use the PI System
  • 100% of the Global Top 5 Producers use the PI System
Strategic alliances

Microsoft
Cisco
SAP
IBM

We would sometimes joke we eat dinner out more often (at data center events) than with our spouse and we'll be having our next dinner meeting in a week at OSIsoft's user conference Apr 26 - 28.

This year the Users Conference focuses on how real time information is the currency of the new decade, and we have a packed agenda that covers this in depth. We start with a great series of executive keynotes about innovation and solving real business problems-click on the titles to read the details.

Congratulations to OSIsoft and Andrew Fanara for connecting in an exciting area - corporate sustainability.

Read more

Equinix CTO 10 year perspective, data center changes in highly connected Internet services

I had the pleasure of interviewing Equinix's CTO David Pickut as part of Equinix reaching its 50th data center.

Equinix Opens 50th Premier IBX Data Center

Equinix’s 50th IBX Data Center Opens in London; Will Help Company Service Global Demand From Financial Services Firms and Cloud Service Providers

FOSTER CITY, CA and LONDON, UNITED KINGDOM – March 30, 2010 – Equinix, Inc. (NASDAQ: EQIX), a provider of global data center services, today announced a major company milestone: the opening of its 50th premier International Business Exchange™ (IBX®) data center. This announcement demonstrates Equinix’s ability to help its customers fully leverage all of the benefits of an interconnected world.

If you are not familiar with David here is some background.

David Pickut

David Pickut

Chief Technology Officer

Dave Pickut joined Equinix in 2004 and served in several roles before settling into his current role as Chief Technology Officer. Prior to joining Equinix, Mr. Pickut held Vice President positions with a Tier 1 ISP and an IT products/services company, with responsibilities for data center operations and business management. His engineering experience encompasses both consulting services and product design related to mission-critical data center power, cooling, security, controls, and fire protection systems.

Mr. Pickut received a B.S. in Electrical Engineering from Ohio State University and is a registered professional engineer, a member of the IEEE and NFPA.

The perspective I was looking for is David's view of the past 10 years and what the future looks like. Over the past 10 years, Dave has seen three big changes in data centers.

  1. Energy density in racks has gone up.
  2. Energy Efficiency awareness has increased.
  3. Transition from stand alone data center mindset to highly connected data centers.

This is best illustrated by drawings David provided.  Here is what data centers looked like 10 years ago.

image

And this is what data center design looks like it 2010

image

Note in the upper left of each of these slides the external forces affecting data centers. This is proof I was looking for that Equinix is on the right path to Green (low carbon) Data Centers.

The mass media industry will cover Google, Facebook, Microsoft, and Apple data centers.  But, here is a simple way to understand the future of data centers.  David and I chatted about many more things regarding the future 10 years, and he said it is easy to build energy efficient cost effective data centers.  The hard part is accounting for the accelerating rate of external factors that now affect data center design.  Those who put their "head in the sand" and geek out are setting themselves up for unexpected reactions like Greenpeace's focus on Facebook's coal powered data center.

Facebook Responds on Coal Power in Data Center

February 17th, 2010 : Rich Miller

An architectural rendering of the new Facebook data center planned for Prineville, Oregon.

Facebook has responded to growing criticism of its power choices for its new data center in Prineville, Oregon. This is one of the first cases in which a data center’s energy sourcing has attracted this kind of public attention, but it won’t be the last. 

I am looking forward to more posts on what Equinix is doing, and their willingness to share ideas, and what the future of data centers look like.  In 2010, there is SaaS, Cloud Provider, Ethernet Exchange, and Mobile Carrier.  Can you imagine what 2020 will look like?

Read more

Apr 29, 2010 deadline for NY St Data Center Energy Efficiency Leadership Award

There are two more weeks to submit for NYSERDA's data center energy efficiency leadership award.  Here are the details.

2010 New York State Data Center Energy Efficiency Leadership Award

spacer

The 2010 New York State Data Center Energy Efficiency Leadership Award, sponsored by the New York State Energy Research and Development Authority (NYSERDA), recognizes an organization within New York State that demonstrates leadership in pursuing policies and projects that promote data center energy efficiency. New York State data centers’ energy consumption is equal to the energy consumption of nearly 700,000 single family homes per year – 4.5 billion kilowatt hours. According to Lawrence Berkley National Laboratories, if this trend continues, energy consumption by servers and data centers is forecasted to double over the next three to five years.

The winning organization and its project will be showcased at the Uptime Institute Symposium on May 19, 2010 in New York City and will be highlighted on the NYSERDA website. The award recipient has the exclusive right to identify itself as the award recipient on its public relations and marketing materials.

DESCRIPTION

The New York State Data Center Energy Efficiency Leadership Award will be presented to an organization that demonstrates leadership in pursuing policies and projects that promote the efficient use of energy in its data center. The winner of this award will serve as a model within New York State of an organization that is dedicated to sustainable, efficient load growth in its data center.

ELIGIBILITY

The winning organization’s policies and/or projects must be implemented in a data center that is located in New York State. The award will be presented at the Uptime Institute Symposium on May 19, 2010 in New York City. A representative from the award recipient’s organization should be available to attend the Symposium on May 19th.

I'll be looking at what gets submitted as I am part of the evaluation panel, but I will not be at Uptime Institute Symposium award ceremony this year.  I was at Uptime last year as a blogger, and got an interesting view from a media perspective. 

Different perspectives help you see what is of value to others.  I regularly am amazed at how easy this is for me to shift, but I can lose people as I bounce from different perspectives.  Luckily the people I interact with often know my brain is running free form.  And, part of what organizes my thoughts is writing this blog.

Read more

With recent volcanic activity how long will it take before anyone considers Iceland for a data center?

We've all seen the Iceland gov't delegation at various data center conferences, and they have had a web site up to promote their site.

ICELAND: THE COOLEST LOCATION FOR DATA CENTERS

Our competitive operating environment compares favourably with leading countries in the industrial world. Add to this our green renewable energy, low tax structure, high education levels, abundant land and competitive costs for skilled labour, and you will quickly discover that Iceland is a strong candidate as a location for international data centre operations.

Connected to the world

Just when they thought the gov't instability and Fiber connectivity were addressed, their statement on low risk natural disasters is irrelevant.

MSNBC reports on the latest volcanic activity and flooding.

Iceland evacuates hundreds as volcano erupts again

By GUDJON HELGASON, JILL LAWLESS

Associated Press Writers, Associated Press Writers

updated 33 minutes ago

REYKJAVIK, Iceland - A volcano under a glacier in Iceland erupted Wednesday for the second time in less than a month, melting ice, shooting smoke and steam into the air, closing a major road and forcing hundreds of people to flee rising floodwaters.

Authorities evacuated 800 residents from around the Eyjafjallajokull glacier as rivers rose by up to 10 feet (3 meters).

Emergency officials and scientists said the eruption under the ice cap was 10 to 20 times more powerful than one last month, and carried a much greater risk of widespread flooding.

Can anyone be taken seriously now if they listed Iceland as a site for a data center?

The risk may have been no higher for Iceland than other countries, but perception of risks given recent volcanic activity have changed.  The general public would say the risk of Volcanic activity is 100%. :-)

Read more

Google Goes Nuclear to increase its defense capabilities, April Fools

Today is Mar 31, but April 1, April Fool's is right around the corner.

Techcrunch has a post on Google's new nuclear acquisition.

Exclusive: Google To Go Nuclear

by Michael Arrington on Mar 31, 2010

Google has acquired a company that has created a new process for highly efficient isotope separation, we’ve confirmed from multiple sources. The primary use of this technology, say experts we’ve spoken with, is uranium enrichment.

Enriched uranium is a necessary ingredient in the creation of nuclear energy, and one source we’ve spoken with at Google says that this is part of the Google Green Initiative. The company will use the new technology to enable it to design and possibly build small, mobile and highly efficient nuclear power generators. “Google has already begun building an enrichment plant,” says a high ranking IAEA source.

The story continues implying that Google is developing capability for nuclear weapons.

And more chillingly: “It would be trivial for anyone with this technology to build a nuclear weapon.”

Google, which has been shaken by its inability to counter Chinese censorship and hacking efforts, may be engaging in enrichment research as part of a new effort to simply protect itself from outside threats.

Read more